Category Archives: Business Analytics

Friday Focus on…Business Analytics

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Brock University’s Goodman School of Business will be offering two new MBA specializations beginning in the Fall of 2014: business analytics and operations management.  The business analytics stream will also include electives on database management systems, information assurance, information architecture, and e-business applications. Today’s post will highlight some recently published titles related to business analytics and related topics.

New Books

buildingBuilding a digital analytics organization: create value by integrating analytical processes, technology, and people into business operations. / Judah Phillips. Pearson, 2013.  Call No: HF 5548.2 P493 2014

In this book, the author “thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations.” (source: publisher’s web site).

quantsdavenportKeeping up with the quants: your guide to understading and using analytics / Thomas H. Davenport and Jinho Kim. HBR Press, 2013. Call No: HD 30.25 D366 2013.

“This book promises to become your “quantitative literacy” guide–helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value.” (source: publisher’s website).

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Human capital analytics: how to harness the potential of your organization’s greatest asset / Gene Pease, Boyce Byerly, and Jac Fitz-Enz. Wiley, 2012. (Ebsco ebook)

“Providing an in-depth look at the science of human capital analytics, Human Capital Analytics presents practical examples from case studies of companies successfully applying analytics to their people decisions and features a framework for using predictive analytics to optimize your human capital investments.” (Source: publisher’s web site).

taming-big-dataTaming the big data tidal wave: finding opportunities in huge data streams with advanced analytics / Bill Franks Wiley, 2012. Call No: QA 76.9 D343 F73 2012

This book begins with in introduction to big data, and then explore a variety of types of big data sources including web data, telematics data, text data, time and location, RFID, sensor data and social network data. Part two of the book explores the technologies, processes and methods used to tame big data. Part three explores data analytics professionals and creating a culture to support analytic innovation. (Source: publisher’s web site).

9781118148327.pdfRetail analytics: the secret weapon / Emmett Cox. Wiley, 2011.  (Ebsco ebook)

“Blending the perspectives of both his retail and financial services backgrounds, Cox includes numerous examples of projects and case studies that he either developed or brought to fruition to show you how to deliver maximum results in your company. Retail Analytics also balances the credit card marketing point of view throughout each section to illustrate how it is used to augment many types of analytics.” (Publisher’s web site).

 

Key Reference Sources

encyinfoassuranceEncyclopedia of Information Assurance. This online reference source from Auerbach Publications, is available via Taylor and Francis Online. It contains hundreds of entries on a wide variety of topics of interest in information assurance professionals including data security, digital forensics, incident management, network and telecommunication security, and much more. [Access restricted to Brock University faculty, students and staff].

eemerging2011Encyclopedia of Emerging Industries, 6th Ed. Gale, 2011. This online encyclopedia profiles a wide variety of emerging industries of interest to professional business analysts including biometrics, computer security, data mining. e-commerce, encryption systems, RFID, security products and services, and much more.  [Access restricted to Brock University faculty, students, and staff].

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