Category Archives: DVDs

Business and Economics DVDs in the Gibson Library

new

Hello!   The April 2013 update to the list of Business and Economics DVDs and Videos in the James A. Gibson Library at Brock University is now available.

It is posted to my Liaison Profile on the Library website. Here is the shortcut link: http://researchguides.library.brocku.ca/loader.php?type=d&id=733434

This list contains over 100 entries. Each entry lists basic descriptive information including the title, call number, running time, and a brief summary. Some entries also include links to online previews (trailers) and associated websites.  It also includes a brief list of film and video databases and websites, and a subject and geographic index. Whether you are interested in Business Ethics, Globalization, Labour Relations, or Marketing, there should be something of interest. It also includes entries for some feature films (e.g.,  Made in Dagenham, the Social Network), and documentaries (e.g, Bigger than Enron,  Pink Ribbons, Inc.)

Note: the Library website includes information regarding Copyright and showing films or playing online videos in class.

Thanks and enjoy!

Linda

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Friday Focus on…Facebook and Social Networks

Are you on Facebook? Do you use LinkedIn for professional networking?

Social networking sites seem to be popping up everyday and are an important tool for companies to connect with potential customers, for job hunters to connect with potential employers (and vice-versa), and for anyone to stay in touch with friends and professional colleagues.

Of course, Mark Zuckerberg did not invent the concept of social networks, which have been studied by sociologists and communication scholars for many years. Take, for example, the seminal article by Mark Granovetter, “The Strength of Weak Ties”, which appeared in the American Journal of Sociology in 1972.

Another key area of work might be that of Ronald S. Burt, a professor of sociology and strategy at the University of Chicago, who studies the ways that social networks create competitive advantage in careers, organizations, and markets.

1. New in the Brock Library on DVD  – The social network

The Social Network/ Sony Pictures.   DVD Floor 5  Call No: PN 1997.2 S63 2011

This is the Hollywood motion picture fictionalized depiction of the creation and early history of Facebook, which was founded by Mark Zuckerberg while a Harvard University undergraduate student.

2. The Facebook Effect: the inside story of the company that is connecting the world / David Kirkpatrick. New York: Simon & Schuster, 2011. Call No: HD 9698.8 U64 F335 2011 (Floor 9).  Learn more about this book and read reviews on the publisher’s web site.   

3. Find a job through social networking: use LinkedIn, Twitter, Facebook, blogs, and more to advance your career / Diane Crompton. Indianapolis: JIST Works, 2011. Call No: HF 54.56 S28 2011 (9th floor).

4. The executive’s guide to enterprise social media strategy: how social networks are radically transforming your business / David B. Thomas. Hoboken, NJ: Wiley, 2011. Call No: HD 30.37 T49 2011 (9th floor). Learn more about this book from the publisher.

Happy Social Networking! Linda

 

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Friday Focus on… Neuromarketing

1. Neuromarketing: Consumers under the influence is a recent documentary on the use of neuroscience technologies to conduct market research.  See: the publishers web site for a description of the video and a free preview clip. 

This DVD is now available for loan from the Brock University Library’s DVD collection. Location: Floor5 DVD  Call No: HF 5415.12615 N467 2009.

2. Neuromarketing: Exploring the brain of the consumer by Leon Zurawicki is an ebook available via the Brock University Library’s Springer Ebooks collection.

3. Buyology: truth and lies about why we buy by Martin Lindstrom also looks at the use of brain scan technology to investigate the mind of the consumer. Learn more about Martin Lindstrom and his work on his web site: http://www.martinlindstrom.com. A copy of this book is on order for the Library’s collection.

4. The Buying Brain: secrets for selling to the subconscious mind by A.K. Pradeep was published by Wiley in 2010 and also looks at how companies are applying advances in neuroscience to create brands, products, packaging designs, marketing campaigns, and more based on appealing to our subconcious mind. Learn more about Dr. Pradeep’s research at http://www.neurofocus.com (a wholly owned subsidiary of Nielsen, the market research company). A copy of this book is on order for the Library’s collection.

5. A more sobering examination of neuromarketing can be found in the article Defining neuromarketing: practices and professional challenges“. The authors review the history of neuromarketing and identify ethical issues raised by this new field (less than 10 years old), which have important implications for industry-academic partnerships.

Fisher, Carl Erik; Lisa Chin; and Robert Klitzman. Defining neuromarketing: practices and professional challenges. Harvard Review of Psychiatry (July 2010), 18(4), 230-237.

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Guide to Business & Economics Videos in the Library

I am often asked about the availability of educational videos relevant to management education in the Brock University Library. For several years, I have maintained a guide to business and economics dvds and videos. The most recent version of this guide, updated in May 2011, is now available and has been posted to my Liaison web page.

Here is a direct link to the PDF version of the video list:
Business and economics video list

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Inside Job (DVD)

Over the summer, I hope to spotlight some new additions to our DVD collection.

Inside Job is a documentary on the 2008 global financial crisis. It was written, produced, and directed by Charles Ferguson and narrated by Matt Damon.
Inside Job won the Academy Award for best feature documentary in 2010.
Library Call No: Floor 5 DVD collection HB 3722 I57 2011

Here is the official trailer from Sony Pictures Classics.

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