Category Archives: Entrepreneurship

Pitch Perfect: Guides for Elevator Speeches

BioLinc’s Entrepreneurship Week is April 3-7, 2017 and features several events where entrepreneurs pitch their business ideas.  Here are just a few of the guides available in the Brock University Library to help you perfect your pitch or elevator speech.



The art of the pitch : persuasion and presentation skills that win business / Peter Coughter. New York : Palgrave Macmillan, 2012. Call # HF 5718.22 C68 2012

Learn more about the author and his tips on presentations.





Pitch anything : an innovative method for presenting, persuading, and winning the deal / Oren Klaff. New York : McGraw-Hill, c2011. Call #: HF 5438.8 P74 K53 2011

Learn more by watching the book reel.




Small message, big impact : the elevator speech effect / Terri L. Sjodin. New York : Portfolio/Penguin, 2012. Call # HF 5718.22 S586 2012

Learn more by watching the book trailer.



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Filed under Entrepreneurship, Public Speaking

New marketing and business plan research ebooks

ebrary logo

The following ebooks are now available online to all Brock University Library users via the ebrary platform, which offers readers the ability to print a reasonable number of pages using the InfoTools menu.  If you set up your own ebrary account, you can also download book chapters or a range of pages as image PDFs.  Learn more by looking at their quick start guide.

Marketing Research

  • The entrepreneur’s guide to market research/ Anne M. Wenzel. Santa Barbara, CA: Praeger, 2010.
    • This book guides small business owners & entrepreneurs through the market research and analysis required to write a formal business plan. Topics covered include developing a demographic profile, researching market trends, spending patterns, and estimating the size and growth of the market, analysing direct competitors, and more. It includes a business plan template and a sample market analysis for the yoga market.
  • If you build it, will they come? Three steps to test and validate any market opportunity/ Rob Adams. Hoboken, NJ: Wiley, 2010.
    • Adam’s market validation process is broken down into three phases: ready (could this idea fly?), aim (what do your customers think?) and fire (blasting into the market). The book includes checklists for each phase of the process. There is detailed coverage of market lifecyles and trend analysis, competitive analysis and conducting primary research.

Business Plans

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Filed under ebooks, Entrepreneurship, Marketing

Friday Focus on … Business Plans

This week’s Friday Focus is on business plans,  which are essential for anyone planning to start their own business as they are often required to secure startup funding from banks and venture capitalists. Luckily, there are many great resources available to entrepreneurs to help them research and write their own business plans.

  • The classic article on writing business plans is William A. Sahlman’s “How to Write a Great Business Plan” which appeared in the July/ August 1997 issue of the Harvard Business Review, pages 98-109.
  • The Entrepreneurship Research Guide on the Brock Library website contains a tab of resources on Business Plans including links to sources of sample business plans and guides on writing business plans.  
  • The Library recently purchased five additional volumes in the Business Plans Handbook series, which is available online via the Gale Virtual Reference Library database. Our ebook holdings in the Business Plans Handbook series now include volumes 11-21. Each volume of the Business Plans Handbook includes 25 sample business plans based on actual small businesses located in North America.

For additional help on researching your business plan, please refer to the Entrepreneurship Research Guide, which includes information on conducting company and industry research, on finding market data sources, and links to guides on starting specific types of businesses (such as restaurants).

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Filed under Entrepreneurship, Friday Focus, Research Guides