Dear BI Nexus followers – my apologies (again) for the lack of posts this past academic year. What can I say – I joined the Twitterverse in July 2015 (follow me @LindaDLowry1 ) and I have been using it to tweet about new books, database trials, and the like.
Recent Database Trials:
Our trial of the eMarketer Pro database ran from February 1-20, 2017, which allowed faculty, students, and Library staff a great opportunity to explore their content, which focuses on digital marketing and ecommerce topics such as mobile ad spending, digital shopping, & mobile device usage. It included in-depth reports, interviews with key Marketing executives, data & statistics, and much more, with global coverage of a wide variety of industries and sectors. If you missed the trial, you can see some examples by taking their “product tour” online at: https://www.emarketer.com/corporate/products
Our trial of the MarketLine Advantage database ran from March 7-17, 2017. This is an international company, industry, and country research database that features company, industry, and company profiles as well as search tools for generating lists of companies based on various criteria. The interactive databases included in the trial contained news & information on financial deals (mergers & acqusitions, private equity, IPOs) and market data analytics (statistical data covering the food, drinks, & personal care markets in 200+ countries). If you missed this trial, you can learn more about this product at: http://marketline.com/overview/advantage/
No decisions have been reached regarding either product. I continue to keep my eyes on the business information landscape for other products that may be of interest.
More updates to follow in the next few days or weeks.
Regards, Linda Lowry