Tag Archives: destination marketing

Friday Focus On … Marketing Places

You’ve all seem them – those ubiquitous commercials enticing you to visit Newfoundland & Labrador. One of my favorites is the one on the Viking settlement in L’Anse Aux Meadows:

While the topic of “place marketing” is typically found in the Travel and Tourism literature, it might also be of interest to marketing and economic development researchers and practitioners.

The following titles may be of interest and can be found in the Brock Library:

  • Competitive identity: the new brand management for nations, cities and regions / Simon Anholt. New York: Palgrave Macmillan, 2007. Call No: HF 1414 A64 2007
  • Destination marketing: an integrated marketing communication approach / Steven Pike. Boston: Butterworth-Heinemann, 2008. Call No: G 155 A1 P54 2008
  • How to brand nations, cities, and destinations: a planning book for place branding / Teemu Moilanen and Seppo Rainisto. New York: Palgrave Macmilan, 2009. Call No: G 155 A1 M56 2009.
  • Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. Boston: Butterworth-Heinemann, 2008. Call No: G 155 A97 2008

Did you know that the Effie Awards (for effectiveness in advertising) includes a category for Travel, Tourism and Destination advertising?

The 2011 Silver Award winner in this category was the Montana Office of Tourism for their campaign “Montana: there’s nothing here“.  Take a look at this campaign’s videos, images, and read a case study on the winner’s showcase webpage: http://www.effie.org/winners/showcase/2011/5132

Do you have a favorite destination marketing campaign?  Share your thoughts via the Leave a Comment link below.

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Filed under Friday Focus, Marketing