New Product Development

Here are some great resources from the Product Development and Management Association for anyone interested in developing new products or services!

Design Thinking: New Product Development Essentials from the PDMA. Edited by Michael G. Luchs, K. Scott Swan, and Abbie Griffin. New York: Wiley, 2015. Available via the Wiley Online Library.

Summary: “Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You’ll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more” (Publisher’s website).

Open Innovation: New Product Development Essentials from the PDMA. Edited by Charles H. Noble, Serdar S. Durmusoglu, Abbie Griffin. New York: Wiley, 2014. Available via the Wiley Online Library. 

Summary: “Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors’ own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.” (Publisher’s website).

Edited by Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, and Steve Uban. New York: Wiley, 2013. Available via the Wiley Online Library.

Summary: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD”. (Publisher’s website).